Hopping on Instagram & Tik Tok Trends: What Brands Need to Know

You hear a lot of social media folks talking about trends these days…

“Just hop on a trend and you’ll grow your followers!” or “Following the trends is the only way to go viral!”  To all that I say- HOGWASH! Don’t get me wrong, when it comes to social media success, staying in the loop is important. But if you’ve been putting pressure on yourself to remix that latest dance trend, STOP! 

You don’t need to do what everyone else is doing on Instagram. In fact, I’d advise against it. Constantly doing what everyone else is doing demonstrates a lack of creativity on your part and doesn’t help you stand out from the crowd. How will your tribe find you online if your accounts are totally indistinguishable from the 100,000 other coaches or consultants doing similar work. 

Plus if your content isn’t helping your audience learn more about you, your industry, and what makes your services unique, then simply put, you’re wasting your time. So moral of the story, unless a trend fits in with the rest of your social media strategy, stop putting pressure on yourself to follow along. Otherwise, get out there and be your fabulous, unique self and before you know it, you’ll be growing a following of amazing folks who get your vibe and want to work with you.